Sanctuary Cove International Boat Show gearing up for a massive 25th

Keith Allardice Exec General Manager of Sanctuary Cove
In 2013, Sanctuary Cove International Boat Show will celebrate a major milestone of 25 years delivering success to exhibitors, sponsors and partners. Organisers are encouraging exhibitors past and present to 'make 2013 a landmark event', capitalising on media, public and industry interest to present innovations, new releases and launches, and gather dealers, personnel and clients from around the region for one mighty 25th to remember!

Keith Allardice, Sanctuary Cove’s new executive general manager has made the boat show’s 25th anniversary a major focus since taking the helm in July.

'The Sanctuary Cove lifestyle is all about golf, the hotel, village life, events and the boat show. All of these combine to make this superb enclave an international benchmark in the marina resort lifestyle.

'The boat show is an integral part of its identity and I am looking forward to working with the boat show team and stakeholders to forge a bright and brilliant future for this important event on the marine industry calendar.'

Along with 30 years of international management experience as a global hotelier and hospitality executive, Keith is a keen boatie, golfer and now resident at Sanctuary Cove.

Mulpha Australia chief operating officer, Winson Chow said 'Keith has a strong international perspective in business having worked in executive management roles in the USA, China, New Zealand, UK, Japan and Hong Kong and has proven expertise in strategic planning, general management, marketing and running major events.'

Planning is already underway for the May 23-26 event, with interest from international and Australian brands in the lead up to the release of the prospectus for 2013, when applications open 1 November.

Building on the success of the 2012 event, which attracted 37,094 over the four days – up 1.6% on the previous year – and delivered strong sales for exhibitors across the board, the 2013 program will be bursting with family-friendly and marine-themed attractions that like Sanctuary Cove itself, enhance the presentation of boats and the boating lifestyle in the idyllic location.

For information on 2013 Sanctuary Cove International Boat Show, visit www.sanctuarycoveboatshow.com.au