America’s Cup: Camper joins Emirates Team New Zealand for Cup

by Camper 
Emirates Team New Zealand, test racing today in Cascais - 5th August 2011 - 34th America’s Cup
America’s Cup World Series regatta gets underway tomorrow Saturday, August 6 at Cascais, Portugal and runs through to Sunday, August 14.

Camper, the family-owned shoe company based in Mallorca, has today confirmed that it will join Emirates Team New Zealand as a sponsor of their America’s Cup campaign.

A year ago Camper joined forces with Emirates Team New Zealand to compete in the 2011-12 Volvo Ocean Race and the Spanish company's involvement with sailing stretches back to 1990s, when it sponsored the One Ton Cup.

Emirates Team New Zealand CEO Grant Dalton and Dalia Saliamonas from CAMPER at the announcement that CAMPER will sponsor the America's Cup team. 6/8/2011 - - Practice Day, Cascais - America's Cup World Series 2011

'Our involvement with the America’s Cup is a continuation of the relationship that we already have with Emirates Team New Zealand and the Camper team in the Volvo Ocean Race,' comments Camper Chairman, Lorenzo Fluxà.

'We have made no secret of our desire to give our brand greater prominence to a more global audience and our involvement with the world’s two leading sailing events will serve to strengthen this position.'

The America’s Cup, as sailing’s premier event, shares many of the same values as Camper. Design, premium performance, technology and teamwork are key contributors to the success of this ‘great little shoe company’ and Fluxá is keen to build on these values.

'With the America’s Cup we have an opportunity to share a common project with a wide range of brands. We are very excited at the prospect of working with Brand New Zealand, Emirates, Omega, Toyota and Nespresso and the team’s suppliers to maximize the opportunities for us all in a venture that is very much in keeping with our own values and expansion plans.'

Emirates Team New Zealand practicing in Cascais before the rehearsal races for the America's Cup World Series event one. 5/8/2011 - - Practice Day, Cascais - America's Cup World Series 2011

'Camper is no stranger to doing things differently from their peers and over the past 25 years the company has made a name for itself by doing just that - from collaborations with some of the world’s most influential designers, like Mark Farrow, Shigeru Ban, Bernhard Wilhelm and Javier Mariscal, to opening hotels in Berlin and Barcelona, which embody the Camper brand spirit.'

'Camper has always punched above its weight making it one of Spain’s most internationally recognized footwear brands, and again as the official footwear supplier to the team is pleased to take this relationship one step further.'
Emirates Team New Zealand managing director Grant Dalton, welcomed Camper to the team’s America’s Cup challenge.

'The team is proud to carry the brand of a company with Camper’s reputation for excellence into the Volvo Ocean Race and now the America’s Cup. The Volvo Ocean Race project is in the process of relocating to Europe from New Zealand and tomorrow we start racing in the first regatta of the AC World Series that leads to the 2013 America’s Cup. We look forward to Camper joining the team and ‘family’ of sponsors on a demanding journey.'

Emirates Team New Zealand practicing in Cascais before the rehearsal races for the America's Cup World Series event one. 5/8/2011 - - Practice Day, Cascais - America's Cup World Series 2011

Camper officially joins Emirates Team New Zealand for the first event in the 2011-2012 America’s Cup World Series at Cascais, Portugal tomorrow. The second event will be held at Plymouth, UK from 10th to 18th September, with the third at San Diego in November.

Camper website
Emirates Team New Zealand website